Team Elevate
6-week Challenge
A CrossFit® approved coach development program for
gym coaching teams.
The Team 6-week Challenge supports affiliate coaching teams in developing greater awareness, consistency, and confidence in how they lead classes.
Rather than focusing only on individual improvement, the challenge creates space for coaches to learn and reflect together. When coaching teams develop shared language, expectations, and standards, the day-to-day experience for members becomes more consistent and more supportive.
The program is designed for affiliates with four or more coaches who want to continue developing their team in a structured, practical way.
Why Team Development Matters
Many affiliate owners invest in courses or seminars for individual coaches. These experiences can be valuable, but they do not always translate into lasting change inside the affiliate.
Real improvement in coaching quality often happens when the coaching team develops together.
When coaches share a clearer understanding of their role, how they communicate with members, and what good coaching looks like within the affiliate, the result is a more aligned coaching team and a stronger experience for members.
The Team Elevate Challenge was designed to support this kind of development: practical, reflective, and directly connected to the day-to-day reality of coaching classes.
Supporting Owners Without Adding More to Their Plate
Many affiliate owners care deeply about developing their coaches but struggle to create the time and structure to support that development consistently.
Running a gym already requires attention across many areas: members, programming, staff, administration, and the wider community.
The Team Elevate Challenge provides a structured way to support coach development without requiring the owner to drive the entire process themselves.
The program creates a shared learning experience for the coaching team while allowing the owner to remain involved in a way that fits their role.
How the Team Elevate 6-Week Challenge works
This challenge is designed to fit real affiliate life and to stay aligned with your vision as an owner.
✅ Before the challenge begins, there is a dedicated session with you as the owner to align on your vision, values, and the member experience you want to create
✅ Your coaching team then follows a private 6-week challenge, not mixed with other gyms
✅ Two group sessions are scheduled each week, so every coach can attend at least one
✅ Group sessions are recorded to support alignment and reflection
✅ Every coach receives their own Personal Development Plan as well as a private 1-on-1 session during the challenge
✅ You can start whenever it suits your gym
✅ This format works well for larger teams and part-time coaches, giving flexibility without losing shared direction
This ensures development is intentional, relevant, and connected to how you want your affiliate to grow.
Susan - Part-Time Trainer
This wasn’t just theory that I got in a weekend and would quickly forget about. I started doing things differently on the floor that stuck. The reflection and feedback helped me turn ideas into habits not just intentions.
Micheal - Gym Owner
Our members noticed the difference. Coaching felt more consistent, but everyone was still themselves. It finally felt like we were working from the same playbook.
Tom - Part-Time Trainer
In a big team we don’t always see each other. This helped us understand how others coach and think. I felt more connected to the team, instead of just feeling like we were all seperate.
How your team’s coaching will change in 6 weeks
The Team Elevate 6-Week Challenge goes beyond teaching, seeing, and correcting.
In this CrossFit®-accredited coaching challenge, affiliates typically see:
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A coaching team that is more aligned around the experience they want members to have
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Coaches who communicate with more intention and clarity
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Greater confidence on the floor, across all experience levels
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More consistency between coaches, without removing individual style
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Less reliance on the owner to drive every improvement
Coaches not only grow individually, but also strengthen how they work together as a team. This is particularly noticeable in larger teams and part-time coaches, where coaches don’t always cross paths during the week.
Most importantly, members experience a gym that feels consistent, confident, and human.
FAQ
Is this suitable for coaches with very different experience levels?
Yes. Each coach follows their own development path. Whether someone has 10 years or 10 days of experience, the focus is on what will make the biggest difference for them and for your members.
Does this work for part-time coaches or larger teams?
Yes. The challenge is designed to be flexible. With multiple group sessions each week, recordings, and individual support, part-time coaches can stay engaged while still working from the same shared direction as the rest of the team.
Do all coaches need to attend every session?
Two group sessions are scheduled each week so every coach can attend at least one. Sessions are recorded to support alignment and reflection.
Is this the same as the individual Elevate Kickstart challenge?
The core principles are the same, but the Team Elevate 6-Week Challenge is designed specifically for affiliates and gyms. It includes owner alignment, private delivery, and team-based group sessions.
Through the group sessions, coaches don’t just learn together, they also build stronger working relationships, shared language, and trust with each other. This supports better alignment on the floor and a more connected coaching team.
Is this just another coaching course?
No. This is not a click-through-the-slides course.
The Team Elevate 6-Week Challenge is built around experimenting in real classes, reflecting on what happens, and adjusting coaching behaviour over time. Coaches are encouraged to try new approaches, reflect on their experiences, and receive video-based feedback where appropriate.
The focus is on learning through practice and reflection, not just consuming content.
Can coaches really earn CEUs?
Coaches can indeed earn CrossFit® CEUs from completing this challenge - in fact they will earn 8 CEUs!
What does it cost?
Pricing depends on the size of your coaching team. Packages start with four coaches at €1495.
For many gyms, the value comes from developing multiple coaches at once, aligning the team, and improving the member experience over six weeks rather than a single weekend.
What is the next step if we’re interested?
The next step is a coffee chat to make sure this is the right fit for you and your team.
Looking for other ways to develop your team?
Check out our other programs such as Raising the Bar or the advanced Coach Developer Program, or our other affiliate solutions.