Team Elevate
6-week Challenge
The Team Elevate 6-Week Challenge is a private development challenge for affiliates and gyms who want to take the next step in developing their coaching team and elevating the experience their members receive.
It focuses on real behaviour change on the floor, not just learning more techniques.
By working over six weeks, coaches have the time and structure to apply ideas, practise them in real classes, reflect, and adjust. That’s how coaching behaviours change in a way that lasts.
Most owners already know that coach development matters.
The challenge is usually how to do it well in a busy affiliate.
Weekend seminars, one-off workshops, or occasional feedback sessions can be useful. But they rarely change how coaches show up day to day. And getting the whole team together at the same time is not always realistic.
The Team Elevate 6-Week Challenge was designed to bridge that gap.
Spreading development over six weeks gives coaches the space to practise, reflect, and improve in real coaching situations so changes actually stick.
This is especially valuable for larger teams and part-time coaches. When coaches don’t always work the same shifts or have limited time for development, it can be hard to create alignment. The Team Elevate 6-Week Challenge creates shared learning and connection, without requiring everyone to be in the same place at the same time.
How the Team Elevate 6-Week Challenge works
This challenge is designed to fit real affiliate life and to stay aligned with your vision as an owner.
✅ Before the challenge begins, there is a dedicated session with you as the owner to align on your vision, values, and the member experience you want to create
✅ Your coaching team then follows a private 6-week challenge, not mixed with other affiliates
✅ Two group sessions are scheduled each week, so every coach can attend at least one
✅ Group sessions are recorded to support alignment and reflection
✅ Every coach receives their own Personal Development Plan as well as a private 1-on-1 session during the challenge
✅ You can start whenever it suits your affiliate
✅ This format works well for larger teams and part-time coaches, giving flexibility without losing shared direction
This ensures development is intentional, relevant, and connected to how you want your affiliate to grow.
Susan - Part-Time Trainer
This wasn’t just theory that I got in a weekend and would quickly forget about. I started doing things differently on the floor that stuck. The reflection and feedback helped me turn ideas into habits not just intentions.
Micheal - Gym Owner
Our members noticed the difference. Coaching felt more consistent, but everyone was still themselves. It finally felt like we were working from the same playbook.
Tom - Part-Time Trainer
In a big team we don’t always see each other. This helped us understand how others coach and think. I felt more connected to the team, instead of just feeling like we were all seperate.
How your team’s coaching will change in 6 weeks
The Team Elevate 6-Week Challenge goes beyond teaching, seeing, and correcting.
In this CrossFit®-accredited coaching challenge, affiliates typically see:
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A coaching team that is more aligned around the experience they want members to have
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Coaches who communicate with more intention and clarity
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Greater confidence on the floor, across all experience levels
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More consistency between coaches, without removing individual style
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Less reliance on the owner to drive every improvement
Coaches not only grow individually, but also strengthen how they work together as a team. This is particularly noticeable in larger teams and part-time coaches, where coaches don’t always cross paths during the week.
Most importantly, members experience a gym that feels consistent, confident, and human.
FAQ
Is this suitable for coaches with very different experience levels?
Yes. Each coach follows their own development path. Whether someone has 10 years or 10 days of experience, the focus is on what will make the biggest difference for them and for your members.
Does this work for part-time coaches or larger teams?
Yes. The challenge is designed to be flexible. With multiple group sessions each week, recordings, and individual support, part-time coaches can stay engaged while still working from the same shared direction as the rest of the team.
Do all coaches need to attend every session?
Two group sessions are scheduled each week so every coach can attend at least one. Sessions are recorded to support alignment and reflection.
Is this the same as the individual Elevate Kickstart challenge?
The core principles are the same, but the Team Elevate 6-Week Challenge is designed specifically for affiliates. It includes owner alignment, private delivery, and team-based group sessions.
Through the group sessions, coaches don’t just learn together, they also build stronger working relationships, shared language, and trust with each other. This supports better alignment on the floor and a more connected coaching team.
Is this just another coaching course?
No. This is not a click-through-the-slides course.
The Team Elevate 6-Week Challenge is built around experimenting in real classes, reflecting on what happens, and adjusting coaching behaviour over time. Coaches are encouraged to try new approaches, reflect on their experiences, and receive video-based feedback where appropriate.
The focus is on learning through practice and reflection, not just consuming content.
Can coaches really earn CEUs?
Coaches can indeed earn CrossFit® CEUs from completing this challenge - in fact they will earn 8 CEUs!
What does it cost?
Pricing depends on the size of your coaching team. Packages start with four coaches and are priced at less than it would typically cost to send one coach to a weekend seminar.
For many affiliates, the value comes from developing multiple coaches at once, aligning the team, and improving the member experience over six weeks rather than a single weekend.
What is the next step if we’re interested?
The next step is a coffee chat to make sure this is the right fit for you and your team.
Looking for other ways to develop your team?
Check out our other programs such as Raising the Bar or the advanced Coach Developer Program, or our other affiliate solutions.