Raising the Bar -
Coach Development

Are you a CrossFit® coach or affiliate owner?
Do you want to develop your coaches to deliver an exceptional member experience?
Do you want to ensure your team is on the same page and take clear steps forward in developing your CrossFit® coaches?
Do you want a programme tailored to the specific needs of your CrossFit® affiliate, not just a generic checklist?
If this sounds like you, you’re not alone. Many CrossFit® affiliate owners and head coaches struggle with:
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Inconsistent Member Experience: Leaking members due to uneven quality of coaching and delivery.
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Time and Financial Constraints: Finding time and resources to mentor your team while managing your affiliate’s operations.
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Generic Solutions: Existing courses offer broad advice that fails to recognise every CrossFit affiliate’s unique needs.
But here’s the truth: your members deserve the best, and your CrossFit® coaches have the potential to deliver it. All they need is the right support and development from a VCD Certified Coach Evaluator.
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Introducing your solution:
Raising the Bar
This program, is designed to support CrossFit® affiliate owners and head coaches who want to develop their team to deliver an exceptional member experience. Raising the Bar combines tailored mentoring, actionable strategies, and a proven framework to ensure your coaches excel.
What makes Raising the Bar different?

At the start of the program, we identify the exceptional member experience you want your coaches to deliver and how they’re going to achieve it.

It’s not just a checklist - it’s a tailored approach designed to create lasting change.

Not only is the program available via an app or the web so you can access it anywhere and anytime, but you can also easily download the material and book the
1-on-1 sessions.

The programme is built on the principle:
What gets measured, gets done.
What gets fed back, gets done well.
And what gets rewarded, gets repeated.

You’ll learn how to measure and observe what truly matters, provide feedback that inspires growth, and reward coaching behaviours that create long-term success.

You’ll receive two personalised one-to-one coaching sessions to guide your development as well as coach you in developing your team.

The course includes follow-ups to ensure you continue progressing in your own growth and team development.
What others have said
"This course is different from anything I have tried before. The sessions with Farran gave me new understanding of how to talk with my team and give feedback in a way that feels positive not like conflict. Now,my coaches work with clear goals and our members are much happier. I am so glad I joined!"
Marco - CrossFit® Affiliate Owner
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“Raising the Bar was so helpful for me and my team. Giving feedback was very stressful but now easier and my team sees it as something good. The 1-on-1 sessions were amazing. I learn how to better help my coaches and have stronger relationships. This has made a big difference for us”
Ana - CrossFit® Affiliate Head Coach
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"The self-paced lessons and 1-on-1 sessions were exactly what I needed (there is always something that comes up at the box!). Farran helped me improve how I lead and align our team’s coaching. Our team works better together now, and our members are noticing the difference. Highly recommend this course.”
Lisa - CrossFit® Affiliate Owner​
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What will you achieve?
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Exceptional Member Experience: Equip your coaches to deliver lessons that boost satisfaction, retention, and community engagement.
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Consistent Core Coaching Practices: Ensure your team excels in coaching practices that deliver an exceptional member experience for YOUR members.
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Team-Wide Growth Systems: Build frameworks for continuous development and accountability across your coaching team.
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Leadership and Mentorship Skills: Learn how to mentor your coaches effectively and foster a culture of development.
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Affiliate Success: Align your coaching team’s performance with your affiliate’s vision and goals.
FAQ
When can I start?
You can start whenever you want. The course is self-paced, so you have the flexibility to begin your journey at the time that works best for you.
What is the time commitment for the course?
The course is self-paced, giving you complete control over how much time you invest each week. With lessons under 20 minutes, you can learn anywhere, any time through our app.
How will you support my progress?
Unlike other courses, we follow up to ensure you’re progressing and achieving your goals. This includes two one-to-one coaching sessions with our head coach, Farran, to guide your development and support you in coaching your team.
What is the course format?
The program includes online modules, and one-to-one coaching sessions to provide a comprehensive and flexible learning experience.
Will I receive a certification?
Yes, upon completing the course, you will receive a certificate of completion to showcase your growth and commitment to professional development and may use the title VCD Certified Coach Evaluator.
How much does the course cost?
The course costs €387, with two payment options:
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One payment: €387
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Flexible payment plan: One payment of €165 followed by 6 weekly payments of €37
Who is this course designed for?
This course is perfect for CrossFit® affiliate owners, head coaches, and coaches who want to elevate their coaching team and deliver exceptional member experiences.
Ready to Elevate Your CrossFit® Affiliate?
Don’t wait. Take the first step toward transforming your coaching team and creating an exceptional member experience.
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