Raising the Bar -
Coach Development
A strong coaching team doesn’t happen by accident. Without a structured development process, coaching quality varies, members notice, and retention suffers.
Raising the Bar gives you the tools to develop your team effectively - without relying on a one-size-fits-all checklist.
By completing this course, you’ll become a VCD Certified Coach Evaluator, giving you the skills and recognition to assess, mentor, and elevate your coaches.
The Problem Isn’t Your Coaches - It’s the Lack of a Development System
You’ve hired great coaches. But without a structured approach to development, coaching quality varies, and members feel the difference.
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One coach delivers an exceptional experience - another just runs the class.
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There’s no clear progression path. Coaches rely on trial and error instead of a structured learning process.
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You don’t have time to mentor everyone. Balancing business operations, coaching, and staff development feels overwhelming.
That’s why Raising the Bar was built - to give experienced coaches and affiliate owners a practical, structured system to assess, mentor, and develop their team.
Inside Raising the Bar, you’ll get:
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A proven framework for coaching development—tailored to your affiliate.
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The skills and confidence to evaluate and mentor coaches effectively.
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Recognition as a VCD Certified Coach Evaluator.
This isn’t about checking boxes - it’s about developing coaches who deliver an exceptional member experience.
Marco, CrossFit® Affiliate
Owner
This course is different from anything I have tried before. The sessions with Farran gave me new understanding of how to talk with my team and give feedback in a way that feels positive not like conflict. Now,my coaches work with clear goals and our members are much happier. I am so glad I joined!
Ana - CrossFit® Affiliate
Head Coach
Raising the Bar was so helpful for me and my team. Giving feedback was very stressful but now easier and my team sees it as something good. The 1-on-1 sessions were amazing. I learn how to better help my coaches and have stronger relationships. This has made a big difference for us
Lisa - CrossFit® Affiliate
Owner
The self-paced lessons and 1-on-1 sessions were exactly what I needed (there is always something that comes up at the box!). Farran helped me improve how I lead and align our team’s coaching. Our team works better together now, and our members are noticing the difference. Highly recommend this course.
How Raising the Bar Transforms Your Coaching Team
What You’ll Learn in Raising the Bar
This course is designed for experienced coaches and affiliate owners who want to develop their coaching team with confidence.
Through a combination of self-paced learning, guided 1-on-1 sessions, and real-world application, you’ll gain the skills to evaluate, mentor, and grow your coaching team.
What’s Included in the Program?
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Structured Coaching Development Framework – A step-by-step approach to assessing and mentoring coaches effectively.
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Self-Paced Lessons – Learn on your own schedule, without disrupting your day-to-day responsibilities.
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1-on-1 Coaching Calls – Personalised support to help you apply what you learn to your affiliate.
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Real-World Application – No theory overload, everything is designed to be implemented immediately.
By the end of this course, you’ll be a VCD Certified Coach Evaluator with a clear, structured approach to developing your coaching team.
FAQ
When can I start?
You can start whenever you’re ready. The course is self-paced, so you can begin at a time that works best for you.
How much time do I need per week?
Expect to dedicate around 1-2 hours per week. Lessons are short (under 20 minutes) and available on our app for flexible learning.
How is the course structured, and what support will I receive?
The program includes self-paced online modules that you can complete on your own schedule, plus two one-on-one coaching sessions with Farran to help you apply what you learn. You won’t be left to figure things out alone - this course is designed for real implementation, with mentorship and feedback to ensure progress.
Will I receive a certification?
Yes. Upon completing the course, you will earn the VCD Certified Coach Evaluator designation and receive a certificate to showcase your expertise in coach development.
How much does the course cost?
The course costs €387, with two payment options:
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One-time payment → Checkout here
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Flexible plan: €165 upfront, then 6 weekly payments of €37 → Checkout here
Who is this course designed for?
This course is ideal for CrossFit® affiliate owners, head coaches, and experienced coaches who want to develop their coaching team and improve the member experience.
What if I have more questions?
Just ask! Send an email to courses@virtuouscoach.nl and we'll get back to you.
Looking for other ways to develop as a CrossFit® Coach or Coach Developer?
Check out our other programs such as Elevate 6-week Challenge or the advanced Coach Developer Program.