Farran Mackay
Coach Developer and CrossFit ® Level 3 Trainer
VCD Owner & Head Coach

Leading the Evolution of CrossFit® Coaching
Great coaching doesn’t happen by accident - it’s built through deliberate practice, real-world experience, and structured development.
As a CrossFit® Level 3 (CF-L3) Trainer with over 30 years of experience as a sports instructor and a Master’s in Education and Communication, I’ve worked with tens of affiliate owners and hundreds of coaches to help them build coaching systems that inspire, elevate, and transform.
I believe that coaching development should be as structured as athlete development, and that’s what drives my work - helping coaches, coach developers, and affiliate owners create sustainable, high-quality coaching teams that deliver an exceptional member experience.
How I Support the Coaching Community
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Founder of the Coaches Gatherings, a movement bringing coaches together around the world to connect, share, and learn from each other.
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Keynote Speaker at Coaches Congress Berlin & London and the CrossFit® España Affiliate Summit & CrossFit® Benelux Affiliate Summit, sharing insights on developing great coaches and building thriving affiliates.
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Invited by CrossFit® España, CrossFit® Benelux, CrossFit® DACH, and CrossFit® West Coast Affiliates, to lead workshops on elevating the member experience.
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Guest on numerous podcasts and online shows including
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Written articles for CrossFit.com, covering topics on coaching development and athlete data to improve training, as well as personal identity and team development:
Why I Do This Work
For years, I watched coaches struggle - not because they lacked passion or effort, but because they lacked the right support. Too often, coaching development is left to chance, with no clear pathway to improvement. That’s why I made it my mission to change the way coaching teams are built and developed.
A thriving affiliate isn’t built on checklists or generic coaching templates - it’s built on great coaches who are developed with purpose.
That’s why my work focuses on:
✔ Helping affiliate owners create a self-sustaining coaching team so they can step out of the day-to-day grind.
✔ Giving coaches and coach developers a structured approach to professional growth.
✔ Ensuring every class delivers an exceptional member experience, no matter who’s coaching.
How We Can Work Together
If you're a coach, coach developer, or affiliate owner looking to elevate coaching quality and create a structured development system, let’s talk.
Pepe Vásquez
Entrenador de CrossFit® Nivel 3 (CF-L3)
VCD Coach

Acompañando a entrenadores y personas a desarrollar su máximo potencial dentro y fuera del afiliado
El camino hacia un entrenamiento de calidad no es casualidad, es el resultado de la experiencia, la formación continua y una profunda conexión con el propósito de ayudar a otros.
Conocí CrossFit® en 2013 y fue amor a primera vista. Después de probarlo, mis planes de futuro cambiaron por completo: pasé de imaginarme estudiando medicina a dedicar mi vida al entrenamiento y graduarme como Terapeuta Ocupacional.
Con el tiempo entendí que, más allá de la profesión, lo que realmente me mueve es el servicio a las personas: acompañarlas, guiarlas y ayudarlas a construir una vida más saludable, pero sobre todo más plena y feliz.
Mi Experiencia
Soy entrenador de CrossFit® desde hace más de 12 años, cuento con la certificación CrossFit® Level 3 (CF-L3) y formo parte del equipo de CrossFit® España y Andorra.
A lo largo de mi trayectoria, he tenido la oportunidad de formarme junto a mentores y entrenadores excepcionales que me han aportado herramientas clave para crecer como coach. El más importante de ellos me dejó una idea que ha marcado profundamente mi forma de entender este camino: “Cuando uno enseña, dos aprenden.”
Esta filosofía es la que me impulsa a seguir creciendo, aprendiendo y compartiendo conocimiento cada día.
Gracias a este recorrido, he podido conectar y aprender de entrenadores de distintas partes del mundo, no solo dentro de CrossFit®, sino también de múltiples disciplinas deportivas.
Esto me ha llevado a una convicción clara: el coaching va mucho más allá de lo que observamos a simple vista. Nuestra forma de entrenar, comunicar y acompañar es algo vivo, que evoluciona constantemente según lo que aprendemos y las experiencias que atravesamos.
En qué enfoco mi trabajo
Mi trabajo está orientado a impulsar el desarrollo de entrenadores y la calidad del coaching dentro de cada afiliado:
✔ Ayudar a entrenadores, desde principiantes hasta experimentados, a descubrir y conectar con su propia filosofía de coaching, para que puedan vivir su trabajo diario de forma auténtica y extraordinaria
✔ Proporcionar a coaches, Head Coaches y propietarios de afiliados una estructura clara para el desarrollo profesional y la mejora continua
✔ Garantizar que cada clase ofrezca una experiencia excepcional para los miembros, independientemente de quién esté liderando la sesión
Por qué hago esto
A lo largo de los años he visto que muchos entrenadores tienen el potencial, la pasión y las ganas, pero no siempre cuentan con la guía o las herramientas necesarias para desarrollarse plenamente.
Por eso, mi misión es contribuir a cambiar esa realidad: ayudar a construir entrenadores más conscientes, preparados y conectados con su propósito, capaces de generar un impacto real en las personas a las que acompañan.
Helping coaches and athletes reach their full potential both within and outside the gym
The path to high-quality training is no coincidence, it is the result of experience, continuous learning and a deep commitment to helping others.
I discovered CrossFit® in 2013 and it was love at first sight. After trying it, my plans for the future changed completely: I went from imagining myself studying medicine to dedicating my life to training and graduating as an Occupational Therapist.
Over time, I realised that, beyond the profession itself, what truly drives me is serving people: supporting them, guiding them and helping them build a healthier life, but above all a fuller and happier one.
My Experience
I have been a CrossFit® coach for over 12 years, I hold CrossFit® Level 3 (CF-L3) certification and I am part of the CrossFit® Spain and Andorra team.
Throughout my career, I have had the opportunity to train alongside exceptional mentors and coaches who have provided me with key tools to grow as a coach. The most important of them left me with an idea that has profoundly shaped my understanding of this path: “When one teaches, two learn.”
It is this philosophy that drives me to keep growing, learning and sharing knowledge every day.
Thanks to this journey, I have been able to connect with and learn from coaches from different parts of the world, not only within CrossFit®, but also across multiple sporting disciplines.
This has led me to a clear conviction: coaching goes far beyond what we see at first glance. The way we train, communicate and support others is a living thing, constantly evolving according to what we learn and the experiences we go through.
What I focus on in my work
My work is aimed at promoting the development of coaches and the quality of coaching within each affiliate:
✔ Helping coaches, from beginners to experienced ones, to discover and connect with their own coaching philosophy, so they can approach their daily work in an authentic and extraordinary way
✔ Providing coaches, Head Coaches and gym owners with a clear framework for professional development and continuous improvement
✔ Ensuring that every class offers an exceptional experience for members, regardless of who is leading the session
Why I do this
Over the years, I have seen that many trainers have the potential, passion and drive, but do not always have the guidance or tools needed to develop fully.
That is why my mission is to help change that reality: to help build trainers who are more self-aware, better prepared and connected to their purpose, capable of making a real impact on the people they support.
