Farran Mackay
Coach Developer and CrossFit ® Level 3 Trainer
Owner & Head Coach
Leading the Evolution of CrossFit® Coaching
Great coaching doesn’t happen by accident - it’s built through deliberate practice, real-world experience, and structured development.
As a CrossFit® Level 3 (CF-L3) Trainer with over 30 years of experience as a sports instructor and a Master’s in Education and Communication, I’ve worked with tens of affiliate owners and hundreds of coaches to help them build coaching systems that inspire, elevate, and transform.
I believe that coaching development should be as structured as athlete development, and that’s what drives my work - helping coaches, coach developers, and affiliate owners create sustainable, high-quality coaching teams that deliver an exceptional member experience.
How I Support the Coaching Community
-
Founder of the Coaches Gatherings, a movement bringing coaches together around the world to connect, share, and learn from each other.
-
Keynote Speaker at Coaches Congress Berlin, sharing insights on developing great coaches and building thriving affiliates.
-
Invited by CrossFit® España, CrossFit® Benelux, CrossFit® DACH, and CrossFit® West Coast Affiliates to lead workshops on elevating the member experience.
-
Written articles for CrossFit.com, covering topics on coaching development and athlete data to improve training:
Why I Do This Work
For years, I watched coaches struggle - not because they lacked passion or effort, but because they lacked the right support. Too often, coaching development is left to chance, with no clear pathway to improvement. That’s why I made it my mission to change the way coaching teams are built and developed.
A thriving affiliate isn’t built on checklists or generic coaching templates - it’s built on great coaches who are developed with purpose.
That’s why my work focuses on:
✔ Helping affiliate owners create a self-sustaining coaching team so they can step out of the day-to-day grind.
✔ Giving coaches and coach developers a structured approach to professional growth.
✔ Ensuring every class delivers an exceptional member experience, no matter who’s coaching.
How We Can Work Together
If you're a coach, coach developer, or affiliate owner looking to elevate coaching quality and create a structured development system, let’s talk.